Snapshots of Process and Strategic Direction
Involves:
Development of a new long-term product development process to incorporate human insights from “who is the customer” to five years later when products launch.
Development of a new customer-facing organization of “Ford Pro” which was released earlier this year. Investigating how we approach customers, types of engagements, outcomes and new processes for not just our team, but the integration of many teams together.
Incorporation of Design Thinking into how Ford should change its culture. ie: Parental Leave
Let’s have a conversation to deep dive*
Creation of a Innovation Lab - ask about client projects that came out of this*
Image is blurred - various internal and external touchpoints with our customer
Executed 2 Engagements [Designer in Construction, Project Lead in Electrification]
Product Development Framework
Shifting How to Win
Our team was challenged to redesign how the company approaches the design of its core products
We shifted the narrative from a focus on the competition to a focus on the customer and the business
This shift helps teams identify the best opportunities that align with the needs of the customer and the business
Contact to discuss more in depth*